Reininger Winery made a smart move creating their second label, Helix, in 2004. For the Helix
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLzheoaBXw20xJDyaP_gdMIVji-d-rW1lfTsOFZkFN8-3Kaqg9OtKvzSKGHtSbjyfD9oyYWgLKfvGUcKsfyPbmGD6ZQOnIfOoAhcw0E1mjV0ZjK8cRFXqVP-qtY4-RwwhtnQzdwoMQE9AC/s320/hel.jpg)
And my point and exactly does all of the above have to do with the 89 Project? If Goldstein's "research" proves to be with merit, then wineries and winemakers may ponder the credibility of their scores from the Wine Spectator and especially those scores below 90 points that have influenced and turned away wine sales from the high-point driven wine consumer.
I've said before that, unlike most women, I don't buy wine because it has a pretty label, but this is the second time I've been suckered into buying a pretty bottle: A nonvintage Segura Viudas Brut Reserva Cava, which scored an 89 with Wine Enthusiast. This Spanish Cava is made from Spanish grapes using the traditional Champagne method (which basically means that the second fermentation, where the bubbles are produced, is done in the bottle, creating a more complex wine and smaller bubbles).
This bubbly has been in my fridge for a few months now, and I opened it the night we got back from vacation, when the laundry was piled up, the fridge was bare, and sushi takeout sounded like the best post-vacation meal idea ever. The Cava was fruity, fresh, and fragrant, slightly yeasty but not overly so, and a perfect accompaniment to the sushi.
The bottle has a grapevine-inscribed metal coaster on the bottom and the Segura Viudas crest on top. Of course, the heavy bottle isn't doing much for my carbon footprint, but it's so lovely, I think I'll keep it since I can't toss it into the recycling bin anyway.
Price: $14.49 (about prices)
Rating: Great value (about ratings)
1WD concludes by bashing — not us critics — but the consumers who like and trust us.... Then, astonishingly, he announces that he and some other bloggers who are fed up with the 100-point system are launching their own, alternative wine rating system, “The 89 Project.” It purportedly will take wines that the rest of us critics give 89 points (which is famous in the industry for being the kiss of death because it’s not 90) and have the members of the 89 project review them.
This is a little like rifling through the stuff celebrities throw out in their recycling bins to find something valuable or saleable. Or maybe I’m just cranky and hung over this morning because the airport experience has really funked me out and I’m in a bad mood. Anyhow — the wannabe wine critics out there are better advised to find something more constructive to do than bash the 100-point system. It’s not a career builder.
If you take a look at the 89 Project home page, you'll find that its charter is to try to bring exposure to the wines that fail to meet a 90 or above score in the 100 point scale - these wines are perennially doomed to lower sales figures, because consumers consider the 1 point difference between a 90 and an 89 score to be substantial (but probably not so for a 93 vs. a 94).
So, this is *not* an alternative rating system - it's simply a review of these wines in our own voices. I don't plan to give any of these wines a review based on a scale - I simply describe what I taste and explain if I think it's good value for money (or not).
Reallly? Are you now saying that when you rate a wine a 90 it is worth keeping, but when you rate it an 89 you, the self-identified “celebrity,” are discarding it? That really does put the lie to the idea that an 89 really is a very good rating, and that you are not aware of your actions when you make that 1% arbitrary distinction. This arrogance is particularly absurd in the wine-rating world, where you and other, well, I guess you want us to call you “celebrities” now, can vary in your own arbitrary ratings by half a dozen points or more.
In the wine retail environment, more times than I care to count has a customer walked in the door with his sole mission to be about the highly-pointed wine, bought two cases and when asked if they wanted to at least taste the wine they were buying, usually shrugged it off. They rarely tasted. And of course, we all knew those cases would be his new trophy to share with other “trophy hunters.” At a B&B, overheard conversation from other guests: they “only visited wineries that sold wine with 94 points and above, being oblivious that the winemaker has to enter the wines, the wine point fairy usually come to them? Too bad for these wine posers, to be missing out on some real jewels and possible up and coming wines by ignoring those who are not subscribing to a point system. These actions from posers remind me of stories I have read of caveman beating their chests because they built a bigger fire or a locker room of men bragging…never mind.
My understanding of the 89 Project is that, amongst other things, it aims to question the consumer’s reliance on the points system. It is NOT positing a replacement - it’s more a case of, OK, let’s look at wines that have scored 89 points and see what we think. That’s very similar to saying “let’s only buy wines at x pricepoint/made from y grape and see what we think”.